Versatile Graphic Design and Multimedia Consultant with extensive experience creating compelling print and digital communications, including branding, visual identity, print and publication design, typography, packaging, web and UI design, HTML email development, video editing, motion graphics, multimedia production, eLearning, interactive digital content, audio editing, and voiceover.
Recognized for exceptional attention to detail, project management, and cross-functional collaboration while consistently delivering high-quality solutions for government, healthcare, entertainment, nonprofit, and Fortune 500 clients.
When Dead Sled Coffee approached me to design not one, not two, but three coffee bags for the hottest band in the world (with the hottest drink in the world ) they picked the right guy for the job. Drawing KISS’ iconic logo, makeup, and costumes on my notebooks since I was in the 5th grade made them the one client whose brand guidelines I didn’t have to check before starting the work!
Animated GIF Promo:
Limited Edition Coffee Bag (four versions: Starchild, Demon, Catman, Spaceman):
Permanent Coffee Bag Design:
Exclusive KISS Kruise X Limited Edition Coffee Bag:
Rob was not only very hands-on with the development of what went inside of his Dead Sled coffee bag but also with what went on the outside. He provided amazing illustrations from artist David Hartman for me to incorporate into the packaging design, and also recorded original music for the video promo that I created.
Established in 1947, National Jets were looking for a branding update. I cleaned up the illustration and typography on their existing logo, established the color palette, and then tied the updated design into their business cards, trade show booth, and lanyards, and continue to manage their brand throughout all of their promotional materials.
A lot goes into making the emails that you receive look their best on whatever device and application you are viewing them on. Watch the demo below to see four client-provided designs that I coded and tested. Code tested with Litmus.
When Rock City Angels’ lead vocalist Bobby Durango asked me to design a logo for him the only direction he gave me was “I want it to convey that we are rock n' roll revolutionaries!”. After kicking the idea around for a bit it dawned on me — who is the most iconic rock n' roll star and the most iconic revolutionary? Elvis Presley and Che Guevara. Thus, Chelvis was born.
One of a series of instructional webinars that I voiced for Taylor.
Taylor Webinar — SMS Overview:
eNews Campaign Infographics
Category: Infographic Design
Client: ADN eNews
In addition to designing emails and SharePoint landing pages for the weekly ADN eNews campaign, I also developed multiple infographics to visually present audience survey results and summarize key topics from multi-part series.
I created this video for the IDASH program, incorporating dynamic visuals to highlight an innovative training initiative aimed at enhancing the use of public health data. The video underscores the growing need for skilled professionals who can leverage cutting-edge digital health tools and strengthen public health information systems.
IDASH Public Health Informatics Training Program Video:
Business Travel PowerPoint Presentation
Category: PowerPoint Design
Client: ADN
Microsoft PowerPoint is one of the most widely used office tools in today's workplace. While many use it, few truly master it. I have applied my design expertise to transform PowerPoint into a powerful medium for creating visually compelling and effective presentations.
Sample Slide 01
Sample Slide 02
Sample Slide 03
Teams Hybrid Meetings Tutorial
Category: Video Editing
Client: ADN eNews — M365 Cloud Solutions
In addition to designing emails and SharePoint landing pages for the weekly ADN eNews campaign, I also edited video content to enhance and support the messaging. Upon receiving the raw tutorial footage of the presenter speaking, I handled the final edits and enriched the videos with motion graphics and other visual elements to ensure a polished, engaging presentation.
The challenge in creating the identity for the Disney Park YouTube vlogger channel “Diana Does Disney” was to capture the spirit and magic of Disney without drawing the attention of its famously vigilant legal team. The solution was to use typography that evoked the charm of Walt Disney’s iconic signature, featuring a stylized (but legally distinct) mouse-ear “o” and a star swooping in to dot the “i”, nodding to Tinker Bell’s signature stardust wand tap.
Singer, songwriter, and guitarist Gene Hadley’s music channels the raw energy and swagger of classic ‘70s rock icons like T. Rex, Alice Cooper, and Iggy Pop. When designing the vinyl record packaging for Gene’s “Coming Down to It” album, I aimed to visually echo that era’s gritty, rebellious spirit.
The concept was “lost gem from the cutout bin,” brought to life with deliberate touches like faux scratches, worn edges, a clipped corner, half-torn price stickers, and a tongue-in-cheek “Parental Advisory” parody label.
To complement the packaging, the logo needed to reflect the era while carving out a distinct identity for Gene. I drew inspiration from the bold typography, color gradients, and proto-punk/glam-rock flair of artists like The Stooges, Suzi Quatro, and ‘70s-era KISS — balancing nostalgia with a modern twist that speaks to today’s audience.
Logo
Vinyl Record Packaging — Back Cover
Vinyl Record Packaging — Center Labels
Digital Typesetting & Photo Editing
Category: Typesetting & Photo Editing
Client: Michael Daniels
To the Pacific and Back: Memoirs of a Wartime Sailor by Jack Daniels recounts one man’s experience serving in the Royal Navy during World War II.
Cover and sample pages.
I collaborated with the author’s son and editor, Michael, and the historic printer and bookbinder Spink & Thackray by designing the book’s typography and editing its photos to reflect the era. All in all, a unique and gratifying project, and a great read!
A few words from the client on the process and final product:
"I’d been meaning to have my Dad’s book designed and printed for years, but didn’t have the skill or the imagination. Step up Larry Poccia. He suggested the layout, font, cleaned up several pictures (that were all decades old and in a terrible state) and produced a magnificent book that will remain in my family for years to come. Couldn’t be happier."
* The page numbers in the PDF downloads correspond to the printed book, not the PDFs themselves.
Collage Illustration of English playwright Joe Orton
Category: Collage Illustration
Client: Larry Poccia
“Joe” — 40” x 56” Collage Illustration.
Joe Orton (1933–1967) was an English playwright celebrated for dark comedies like Loot and Entertaining Mr. Sloane.
With sharp wit and a rebellious spirit, he became a defining voice of 1960s theater. Openly gay at a time when it was still criminalized, Orton lived boldly but met a tragic end when he was murdered by his partner in their London flat.
Beyond the stage, Orton expressed his creativity through collage art, covering his modest one-bedroom flat with his work. In that same spirit, my portrait of Joe is composed of clippings from his plays, his diaries, photographs of him and his partner Kenneth Halliwell, and maps of their London neighborhood ... a tribute in the medium he so playfully embraced.
Joe against the collaged walls of his London flat.
Mixed Media Portrait of poet/novelist Charles Bukowski
Category: Mixed Media
Client: Larry Poccia
“Hank” — 21” x 18” Mixed Media.
Pen-and-ink portrait of Charles Bukowski on foam core.
The inner frame is a thick layer of white acrylic paint embedded with broken beer bottles (handle with care … this portrait WILL cut you!). The outer frame is black acrylic paint, embedded with one of Bukowski’s quotes formed from strips of aluminum beer cans, cut and folded into the lettering.
For the final touch, I hung the piece on a fence and splattered it with beer (several different lagers, brown ales, and finally Guinness, which stained the best), so the drips that you see running down Bukowski’s face are from his brewed baptism.
The title is a nod to his literary alter ego, Hank Chinaski, famously portrayed by Mickey Rourke in the 1987 film Barfly.
The quote is a paraphrased line from Bukowski’s 1978 novel Women:
“When something good happens I drink to celebrate. When something bad happens I drink to forget. When nothing happens I drink to make something happen.”
Charles Bukowski (1920–1994) was a German-American poet, novelist, and short story writer. His writing was influenced by the social, cultural, and economic ambience of his adopted home city of Los Angeles. Bukowski's work addresses the ordinary lives of poor Americans, the act of writing, alcohol, relationships with women, and the drudgery of work.
Bukowski’s drinking was a defining, paradoxical force, providing freedom and artistic fodder while also leading to misery and destruction, a duality he relentlessly explored in his art. For this reason I chose to create my portrait of Bukowski with alcohol-related material, including broken glass which added to the danger that his prose and poetry brought to the often staid literary world.
